POCO's Mission

"We deliver the best

technology to those

who love technology"


POCO is the champion of outstanding performance. We believe that greatness is achieved by taking small steps in a focused direction. We craft products that surpass the best in the industry and set new performance standards that delight gadget and tech enthusiasts.

POCO on the other hand understands what the core of a great smartphone experience is and focuses on just providing that. As users spend more time on their smartphones every day, a fluid and speedy experience with minimum lag is a first order priority. POCO wants to offer ultimate performance with no frills and embellishments within reach.


POCO is a new brand backed by Xiaomi.

Xiaomi share their supply chain and service infrastructure with us while giving us the freedom to operate on sales, marketing and product. POCO fans can be rest assured about our products' quality with Xiaomi's support.

POCO F1: Master of Speed

POCO F1 is packed with the most powerful specs. It is in a different league when it comes to performances and speed. When you start using F1, you can expect sustained raw performances no matter what you're doing, be it gaming, working or watching high resolution videos. It takes on any heavy duty tasks with ease and grace and it stays very cool thanks to LiquidCool. We're confident that all smartphone enthusiasts would find POCO F1 very satisfying.

  • Qualcomm® SnapdragonTM 845

    Up to 2.8GHz with AIE 845

  • LiquidCool Technology

    High-efficiency thermal performance

  • AI dual camera

    Dual pixel autofocus

  • MIUI

    for POCO


We are a startup of 8 smartphone enthusiasts with professional backgrounds ranging from products to marketing to software development. All of us had ample experiences in the smartphone industry, working for Xiaomi and OnePlus in the past few years. Couple of us have even started companies in the past.